Creating Powersports memories for generations

Family owned since 1956


BOBBY J'S YAMAHA is proud to say that we are the oldest Yamaha dealership in the United States and have always been family owned and operated.  We strive to be #1 in NM by meeting our customer’s needs with quality products, sales, and service through our passion for the sport, honesty and integrity. Come check out our customer comes first approach to the powersports industry and let us help you create some memories. Riding for the fun of it since 1956.

Latest Reviews

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Cuauhtemoc herrera
Awesome crew and nico was knowledgable and answered all my questions. I will definitely be returning for more bikes and gear. (Employee: Nico Montoya)
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Spencer Littlefield
When looking for my first sport bike I came across Bobby Js. Decided to swing by and Nico was amazing in helping me pick a bike. Walked in and bought a bike the same day. My bike has become my primary mode of transportation. I would highly recommend Bobby Js. (Employee: Nico Montoya)
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Jacob Trujillo
Keith was super awesome and nice helping me get my first bike. Didnt know much about dirt bikes, he told and showed me what to do with maintenance and care for the bike. Was recommended to Bobby 'js from friends and co workers and I see why now literally every one is super nice and really friendly. (Employee: Keith Johnson)
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Jeff Luehring
I just bought my 11th bike from Bobby Js Yamaha! I was actually going to Colorado to buy a new year 2019 model as It was cheaper than a new 2020. Keith only had 2020s in stock but he worked with me and got me what I felt was a very fair deal plus I support a shop that supports all local racing!! Love Bobby Js Yamaha! (Employee: Keith Johnson)
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Jeff Muscarella
Best employee at any motorcycle store parts department by far. Has helped me through many different projects with various bikes . Very knowledgeable. (Employee: Randy )
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Doyne Sizemore
A friend of mine and I bought two 2020 YZ250Fs this past Friday (2/25/20), and couldnt have been more pleased. We drove up from El Paso, TX because we truly like to support family owned businesses, not to mention the reputation Bobby Js has. From the owners to all the employees that assisted us, thank you! You are all professional, fun and made our purchase smooth. We were so excited we rode Saturday and Sunday in the rain before heading back to El Paso. Thank you, well definitely be lifetime customers! (Employee: Bryan Lowery, Keith Johnson, Randy , Michelle Myers)
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Dick Chavez
Knows his trade and what questions to ask the customer. (Employee: Chad Wood)
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Joseph Rael
Awesome person to work with (Employee: Manuel Garcia)
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Ray Casalduc
Manny helped us out hes a super cool guy go to him (Employee: Manuel Garcia)
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Cody Farra
Cant praise Bobby J's enough . They never disappoint and I'm always impressed with their knowledge and outstanding service . 5 stars!!