Creating Powersports memories for generations

Family owned since 1956


BOBBY J'S YAMAHA is proud to say that we are the oldest Yamaha dealership in the United States and have always been family owned and operated.  We strive to be #1 in NM by meeting our customer’s needs with quality products, sales, and service through our passion for the sport, honesty and integrity. Come check out our customer comes first approach to the powersports industry and let us help you create some memories. Riding for the fun of it since 1956.

Latest Reviews

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Scott Wibirt
Nico Montoya contacted me back as on out of state buyer, within 1 day of submitting my purchase request of my pre-owned 2018 Husqvarna TC125. Over the course of a few days he professionally negotiated an absolute fair price and treated me with the outmost respect as a new buyer of Bobby J's Yamaha. He offered to coordinate my needed out of state transportation, ton's of new Husqvarna aftermarket accessories to help make my overall buying experience smooth as ever! I will always consider future bike purchases from Nico, as the ultimate motorcycle salesman of the year in my opinion! Thank you again, Scott Wibirt (Employee: Nico Montoya)
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Justin Reiter
I purchased a Yamaha Viking from Bobby J's in January. Keith and the staff there are experts when it comes to the vehicles and accessories, and they patiently answered all of my dumb questions. Bobby J's has us ready for our family outdoor activities this year, and we are excited to get outside. We have fun every time we drive the side-by-side. The service department handled my service needs quickly and professionally as well. I recommend this shop to all my friends and family when they get the itch to look at toys. (Employee: Keith Johnson)
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Mark Shankles
I've bought 3 new bikes in the last year. Along with numerous custom parts. Every experience has been great. Thanks, go YAMAHA. (Employee: Hunter Lang)
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Jim Tyldesley
Thanks to Keith and Bobby J's for another great experience buying a new bike! (Employee: Keith Johnson)
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Urban Hill
After a misunderstanding regrading the price of a bike, Keith came through and worked everything out. Got an '18 FX450, so far so good, love the bike. Will definitely shop there again. They don't use the car dealership tactics, like other places do. (Employee: Keith Johnson)
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Jeff Eder
everyone at Bobby J,S ROCKS AND SO DOES MY NEW YZ! (Employee: Keith Johnson, Keith Johnson)
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William Rubi
The sales, parts and service Departments the best in town, the quality and professionalism, just the best. i went in on 3/23/2019, to buy a battery for different brand of bike, of course they had it. i ended up talking with Keith and bought another atv from him. The knowledge they have at this location is just amazing. Thanks Bobby Js
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Thanks for your help always. You are doing a great job. (Employee: Keith Johnson)
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Craig Neri
Ive done business with Bobby Js Yamaha for over three decades on some level. My family has purchased motorcycles, four wheelers and waverunners over the years. Ive had the pleasure of working with Bobby, Stanley and now KEITH! It has been great working with this family over the years and we appreciate all their support when my boys were racing even Stanleys wife Mrs. Johnson has been a big support to my boys in young life ministries ! I also would like to give a shout out to Michelle who is helped us greatly and has been a huge asset to the store so thank you Michelle for all your help over the years ! Wishing you many more years of success ! Thank you Craig Neri (Employee: Michelle Myers)
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Derek Van Wart
So far thats all I have bought from. Super good with all my needs. Next bike will be from Bobby Js