Creating Powersports memories for generations

Family owned since 1956


BOBBY J'S YAMAHA is proud to say that we are the oldest Yamaha dealership in the United States and have always been family owned and operated.  We strive to be #1 in NM by meeting our customer’s needs with quality products, sales, and service through our passion for the sport, honesty and integrity. Come check out our customer comes first approach to the powersports industry and let us help you create some memories. Riding for the fun of it since 1956.

Latest Reviews

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Tom Eichenberger
Hello Keith, Have a question for you. I'm looking for an electric fat tire trike with suspension and disk brakes and a cart in the back to put groceries in from Walmart.If you got any ideas let me know , Thanks Tom (Employee: Keith Johnson)
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Danny Whatley
Not my first time to shop at Bobby Js. Every experience has provided me with excellent service. This time I was having electrical problems and had to have my bike towed to the shop. I realize that electrical problems give shop owners the opportunity to find non existing problems and charge for replacing and repairing non existing issues. Randy at the shop, as always was courteous and professional and within the time frame described from the beginning called and advised me that the problem was the battery. Battery was replaced with minimal shop time and bike is rolling again. Thanks guys for a job well done.
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William Rubi
The only and best dealer to buy a new or used motorcycle, dirtbike or UTV. Keith and his team are the best in the business, they make you feel like part of family. Been doing business with them since 1986. thanks Bobby Js (Employee: Keith Johnson)
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Baba Dagaa
For the last two years while I abused my Husky thoroughly.... I show up randomly to whine incessantly then proceed to bugging the parts counter endlessly with dumb questions, the Team at BJ's has kept me running, swimming in parts and smiling from ear to ear. I continue to enjoy my interactions with BJ's Immensely. (Employee: Chad Wood, Al Weyer, Bryan Lowery, Greg Sterosky, Keith Johnson, Dylan Beck, Cliff Ferrer, Nico Montoya, Michelle Myers)
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Blaine & Debbie Smith
Purchasing my Z Force from Stan & Keith was a wonderful experience just as all the purchases before. Last year I had an issue with my 4 wheel drive at the end of the season. The crew at Bobby Js got me up and running in time for my great vacation. This allowed me to go where the big boys go with confidence and get wonderful pictures above the tree line on sketchy trails. Love you guys (Employee: Keith Johnson, Greg Sterosky)
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Michael Hanrahan
Nico was great! He was very kind and took the time to continue helping us find what we were looking for. Great experience! I recommend shopping here and especially asking for Nico!
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Michael Franklin
Chad replaced the fork springs and shock spring on my YZ450FX to match my weight as well as lowering the bike. The results are amazing! The bike handles much better and the front end stays planted. I can get both feet on the ground! Couldn't be happier with the work he did. Thanks Chad! (Employee: Chad Wood)
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Paul Campos Jr
Picked up a 2018 yz450f and a 2017 yz250f absolutely amazing guys amd Keith is awesome so humble and personal service like that is what brings people back for more. Me and my family have now got 5 bikes from then in the part year. (Employee: Keith Johnson)
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I have known and been dealing with Bobby J's Yamaha for over 37 years now and in my opinion they are the epitome of what a motorcycle shop should be. They have always been friendly to me and used to do an annual trail ride with me in the Jemez mountains which was fun. The trails are mostly all gone now and I'm old and throttling back, but the memories are still fresh. Best of luck with your future endeavors. Best regards - John O'Malia
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Bob Rogers
I called in the day before about the bike I wonted. I went in and they had everything ready it only took about ten minutes had all the paper work done signed like three papers, gave them a check and while I done that they loaded it in my truck. Thanks Michel, Keith and Stanley