Creating Powersports memories for generations

Family owned since 1956


BOBBY J'S YAMAHA is proud to say that we are the oldest Yamaha dealership in the United States and have always been family owned and operated.  We strive to be #1 in NM by meeting our customer’s needs with quality products, sales, and service through our passion for the sport, honesty and integrity. Come check out our customer comes first approach to the powersports industry and let us help you create some memories. Riding for the fun of it since 1956.

Latest Reviews

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Dennis Hurtado
Service was perfect and completed sooner than expectedly!
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Roberto Ramos
Got my ATV a few months ago I love it I was happy with the deal we made and everyone is great and very laid back when I go in to buy parts or accessories or things for maintenance.
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Larry Bollinger
Yall did a great job fixing my 4wheeler. Thank you for the great service.
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Nigel Nowlin
I dropped by Bobby Js just to browse the used bikes and Im so glad I did. I saw this barely used Husqvarna fx 450 for sale at a good price. Nico was friendly and knowledgeable- never pushy. In fact he showed me features I didnt know about. They were very fair with my trade in and I left happily with my dream dirt bike! Great overall experience. (Employee: Nico Montoya)
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Steve Carter
Worst sevice on my bike and customer I would never recommend taking your bike. I had to take it back 4 times and all I needed is a carb clean then they tried getting more money than what's needed
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Tom Eichenberger
Hello Keith, Have a question for you. I'm looking for an electric fat tire trike with suspension and disk brakes and a cart in the back to put groceries in from Walmart.If you got any ideas let me know , Thanks Tom (Employee: Keith Johnson)
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Danny Whatley
Not my first time to shop at Bobby Js. Every experience has provided me with excellent service. This time I was having electrical problems and had to have my bike towed to the shop. I realize that electrical problems give shop owners the opportunity to find non existing problems and charge for replacing and repairing non existing issues. Randy at the shop, as always was courteous and professional and within the time frame described from the beginning called and advised me that the problem was the battery. Battery was replaced with minimal shop time and bike is rolling again. Thanks guys for a job well done.
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William Rubi
The only and best dealer to buy a new or used motorcycle, dirtbike or UTV. Keith and his team are the best in the business, they make you feel like part of family. Been doing business with them since 1986. thanks Bobby Js (Employee: Keith Johnson)
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Baba Dagaa
For the last two years while I abused my Husky thoroughly.... I show up randomly to whine incessantly then proceed to bugging the parts counter endlessly with dumb questions, the Team at BJ's has kept me running, swimming in parts and smiling from ear to ear. I continue to enjoy my interactions with BJ's Immensely. (Employee: Chad Wood, Al Weyer, Bryan Lowery, Greg Sterosky, Keith Johnson, Dylan Beck, Cliff Ferrer, Nico Montoya, Michelle Myers)
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Blaine & Debbie Smith
Purchasing my Z Force from Stan & Keith was a wonderful experience just as all the purchases before. Last year I had an issue with my 4 wheel drive at the end of the season. The crew at Bobby Js got me up and running in time for my great vacation. This allowed me to go where the big boys go with confidence and get wonderful pictures above the tree line on sketchy trails. Love you guys (Employee: Keith Johnson, Greg Sterosky)